MBAs test their skills at the 12th annual Broad v. Broad Case Competition – Eli Broad College of Business _ Michigan State University

MBAs test their skills at the 12th annual Broad v. Broad Case Competition | MSU Broad College of Business

First-year MBA students at the Broad College of Business tested their skills at applying classroom knowledge to a real-world business scenario at the 12th annual Broad v. Broad Internal Case Competition held at the James B. Henry Center for Executive Development on Saturday, January 26, 2013. The competition is one of many ways the Broad College MBA program empowers students by providing them opportunities to integrate their knowledge and skill set across multiple business disciplines, with the goal of becoming master problem solvers.

This year’s case involved the development of a new business strategy for HCL Technologies, a software technology company. The 44 participants were asked to develop and present a strategy for the company to Essaywriting achieve growth in sales and market share while continuing the company’s upward progression.

The HCL Technologies case was distributed to the students early in the morning on Friday, January 25. After 24 fast-paced hours spent researching, developing ideas, and creating presentations, the 11 teams presented their ideas to a panel of 16 alumni and industry judges on Saturday, January 26.

With their strong case analyses and professional presentations, the MBA students impressed the judges with the caliber of talent and enthusiasm in the Broad Full-Time MBA program. Judges also took the time to give feedback in a number of areas to give students additional perspectives on how to improve their skills as they continue to develop into the business leaders of tomorrow.

All participants are to be commended for the professional way they represented the Broad MBA community.   The following teams were named the 2013 Broad v. Broad winners:

First Place: Dane Carey, Mark Evans, Chelsea Hallman and Greg Mendez

Second Place: Lily Lan, Kalpana Prabhu, Samir Raval and Zachary Tomlinson

Third Place: Xufeng Jian, Christopher Marchese, Sulaiman Ramli and Sally Sproat

Fourth Place: Xujin Gong, Mihir Khare, Ryan Olson and Laura Schmitz

First Place Team: (L-to-R) Chelsea Hallman, Dane Carey, Mark Evans, Gregory Mendez

In addition to the team awards, four individual participants were recognized at the conclusion of the first round for their outstanding communication skills. Winners of the Best Communicator Awards were Jason Dangles, Mark Evans, Robin Hannum, and Emily Strickler. Two participants were recognized for their presentation and question-and-answer skills in the final round of the competition. The winner of the Best Presenter Award was Zach Tomlinson, and the winner of the Best Q&A Award was Mark Evans.

The Broad College MBA program would like to extend a sincere “Thank you!” to each of the corporate judges who gave their time and expertise to this event:

Broad v. Broad judges

Broad v. Broad Case Competition Judges:

Andy Almy (MBA ’97), BorgWarner

Freda Bane-Prastitis (EMBA ’05), Chrysler Group

Alex Bogoevich (EMBA ’06), Ernst & Young, LLP

Brent Clore (MBA ’10), Johnson & Johnson

Dennis Connors (MBA ’04), Eaton Corporation

Nancy Finley (MBA ’12), Sears Holdings Corporation

Andrew Gerould (MBA ’10), Eaton Corporation

Gary Jackett, Johnson & Johnson

MaryAlice LeDuc, L Marketing

Jason MacIver (BA Supply Chain Management ’99), Dell

Justin Murray (BA Finance ’07, MBA ’12), Mars

Stephen Olson (WMBA ’11), Apple

Eric Schmidt (BA Supply Chain Management ’03, MBA ’09), Amway

Doug Taylor, Carlisle B&F

Joanne Ulnick (BA Business ’83), Ducker Worldwide

Corey Vickers, Chevron